And so, the Old Spice videos have come to an end. I loved the following RWW Article summarizing how these videos were made. A huge pat on the back to P&G for taking this leap and allowing stories to be shared with real time responses.
“We’re looking at who’s written those comments, what their influence is and what comments have the most potential for helping us create new content. The social media guys and script writers are collaborating to make that call in real time. We have people shooting and we’re editing it as it happens. Then the social media guys are looking at how to get that back out around the web…in real time.”
